This video is from part of Susan Coker’s presentation Marketing Non-Summer Camp Programs at the Southeast Campfire Conference on January 11, 2011. Currently VP of Marketing for the YMCA of Boulder Valley in Boulder, CO, Susan has guided the marketing efforts of multiple YMCA associations in her career. Susan is also a freelance Marketing Consultant for YUSA and is leading the national camp task force on how the new brand will play a role in YMCA resident camping.