Gary Forster on Camp Marketing
Gary Forster is one of the top camp consultants in the nation, and he shares with us his views on marketing.
7) A Web site is for people who have already heard of you (3:12)
6) How did you find out about this camp? (1:18)
5) Not one kid has signed for camp because of a free T-shirt (1:57)
4) Direct-mail is mostly dead (3:20)
3) The problem with advertising (4:31)
2) An idea looking for a market never works (3:10)
1) 2010 is a replay of 2004 (3:04)